Apex Pools (Pty) Ltd ("Apex Pools", "we", "us", "our") is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 ("POPIA").

1. Personal Information We Collect

We collect the following personal information directly from you when you request a quote, complete our onboarding form, or interact with our services:

• Full name
• Identity number or company registration number
• Email address
• Telephone / mobile number
• Physical / installation address
• Notification preferences (WhatsApp, email, or both)

2. Purpose of Collection

We collect and process your personal information only for the following purposes:

• To prepare, issue, and manage pool upgrade quotations and related services
• To communicate with you regarding your quote, installation, and service delivery
• To coordinate with our subcontractors and service providers where necessary
• To generate invoices and comply with South African tax and financial obligations
• To send you notifications about your quote status and installation progress, based on your chosen contact preference

3. Legal Basis

We process your personal information on the basis that:

• It is necessary to fulfil our contractual obligations or pre-contractual preparations with you
• You have given voluntary consent by providing your personal information to us
• It is necessary to comply with legal obligations applicable to our business

4. Sharing Your Personal Information

We do not share, sell, or rent your personal information to third parties, except:

• With our subcontractors and service providers solely for the purpose of delivering the services described in your quote
• Where required by South African law or a court order
• With your explicit written consent

5. Storage and Security

The measures we take to protect your personal information include:

• Access to personal information is restricted to authorised personnel only
• Your data is stored in a secure database with role-based access controls
• Electronic communications (emails, WhatsApp messages) are sent using authenticated and secure channels

6. Retention

We retain your personal information for as long as necessary to:

• Fulfil the purposes set out in this policy
• Comply with legal, tax, and financial record-keeping obligations
• Resolve disputes and enforce our agreements

Once your personal information is no longer needed, it is securely deleted or anonymised.

7. Your Rights

Under POPIA, you have the right to:

• Request access to the personal information we hold about you
• Request correction or deletion of inaccurate, outdated, or unnecessary personal information
• Object to the processing of your personal information or withdraw consent at any time, subject to legal or contractual obligations
• Lodge a complaint with the Information Regulator of South Africa if you believe your rights have been violated

8. Cookies and External Services

Our website uses Google Places API to assist with address autocomplete on the onboarding form. Google's use of address data is governed by Google's own Privacy Policy. No personal information is shared with Google beyond the address fragments you type into the autocomplete field.

9. Email Unsubscribe

Every email notification we send includes an unsubscribe mechanism. You can opt out of email communications at any time by using the unsubscribe link or by contacting us directly. Even if you unsubscribe from email, we may still communicate with you via WhatsApp or other channels based on your stated contact preference.

10. Contact

If you have any questions about this Privacy Policy, wish to exercise any of your rights, or would like to update your personal information, please contact us at:

• Email: info@apexpools.co.za
• Website: apexpools.co.za